Congratulations Dairy Crest ('First Milk delivers on Dairy Crest purchase', The Grocer, 30 September, p66). In one stroke, Dairy Crest sells its commodity business, which is out of its control, as it relies on auctions with retailers to secure own-label cheese sales. Then it disposes of two old factories - and leaves aggravation with militant farmers to someone else.

The loser is the poor British dairy farmer, who will have his milk price pegged back after bitter cheese auctions.

Without any brand business to balance the relationship with retailers, First Milk, the buyer of Dairy Crest's own-label business, faces a very tough future.

Dairy Crest, however, releases money to develop cheese brands that carry added value.

What a coup!