Dalepak is bringing out its first pork burger, the Cumberland style Pork Quarter Pounder. It is backing the launch with ads in women's press and a household leaflet drop containing a 20p off trial offer. The burgers, which come in packs of four, are made with chopped shaped pork. They are aimed at breakfast and barbecues as well as main meals. Rsp: £1.99. {{MARKETING - P&P }}

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