There is no doubt in researchers' minds that the consumer's view of bacon rashers as a versatile cooking ingredient is being translated into a wealth of uses. Breakfast remains a traditional mainstay ­ but is not necessarily as a morning meal any more. But the English taste for bacon is being increasingly being grafted into pasta dishes, salads and other recipes. "I can use it with stir frys because it gives a nice flavour" was one response in research carried out by DMB. The bacon butty continues to score above breakfast in consumers' first association with bacon. "Bacon is the kind of thing that you can put in a sandwich or you can make a meal out of it" was another consumer's view. {{PROVISIONS }}

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