Sir; I read with interest your article on Tesco's Direct to Store local milk sourcing initiative with Dairy Farmers of Britain ('Direct delivery boosts Localchoice milk sales', The Grocer, 16 February, p60). I live in Kent and I used to have a herd of cows that supplied DFB with its milk. However, I had to sell my herd 18 months ago because the price I was being paid meant the herd had become unsustainable. I welcomed Tesco and DFB's local milk sourcing initiative when it was trialled last year as I thought it would boost the value of farmers. However, the milk now sold in Kent and regarded as local is not local. There are very few dairy farmers left in the region, and of those left there are not DFB farmer members.
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When 'local' milk is not, er, local
2008-03-03T00:00:00+00:00
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