Meat processor ABP has been supplying Sainsbury with beef products for more than 30 years and knows the company expects only the highest quality.
"We're proud of the work we do," says general manager Andrew Cracknell, pointing out that the Quality Check scheme serves to highlight the 50 individual checks that are carried out on every individual Taste the Difference beef product passing through the plant near Ellesmere, Shropshire.
"We have more than 1,400 man hours going into checking products every week."
Those tests are comprehensive, from elaborate microbiological and chemical testing to less sophisticated methods such as consumer group taste testing and ensuring the product looks right.
The company also takes DNA samples which, when combined with an animal passport system, means they can trace every single product back to the farm it came from. Unannounced third party audits are also made to ensure good standards are maintained.
But the quality checks do not begin at the plant - local farmer Bill Sinker carries out a wide range of procedures to ensure all animals he supplies are in top shape. Sinker is a member of Farm Assured British Beef and Lamb, and is regularly inspected. "They check things like medicines, ensure we're giving the right doses, that the animals have a clean water supply, even that the housing is clean and adequate."