Percy Fox is considering putting Blossom Hill back on TV after the wine brand lost out in its bid to continue sponsoring Channel 4 series Will & Grace.
Diet Coke outbid the wine distributor for the popular programme - to secure the deal on the latest run with Channel 4. The move has prompted Percy Fox to consider a return to mainstream TV advertising.
Marketing manager Emma Chamberlain said: “It was unfortunate that we were gazumped but we’re looking at more TV next year.”
The company is also planning a £400,000 outdoor poster drive for veteran French brand Piat d’Or in 2004 as well as npd around the range.