Cadbury Trebor Bassett is making its first foray into white chocolate for adults. Aimed at boosting the flagging impulse confectionery market, the Dream bar will be backed by a £3.2m TV ad campaign. The 35p Dream countline and 200g sharing bar will be out on January 28, while the new white chocolate Creme Egg ­ named Creamy White Egg until now ­ will be called Dream Filled Egg. It hits shelves with Cadbury's Easter seasonal superstar after Christmas. Dream unfilled eggs feature in the Easter range Targeting 25 to 35-year-old women, Dream was launched in spring 2000 in New Zealand. CTB customer relations director Chris Morgan said it had been an outstanding success. {{NEWS }}

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