Robert Wiseman Dairies has grabbed the licence to feature new furry film star Garfield on cartons of milk.
As well putting the popular character on 250ml and one-litre cartons of whole and semi-skimmed milk, the company is also running an on-pack competition with the first prize of a family holiday in Orlando, Garfield’s home. Entrants must collect six caps from Tetra Top cartons to qualify for a prize draw.
Garfield has also been adopted on a new poster to enhance ‘The White Stuff Milk Moustache’ initiative by the Scottish Dairy Marketing Company, of which RWD is a member.