The company has been formed to manage the sales, marketing and distribution of Miller’s Pilsner Urquell, Peroni Nastro Azzurro, Miller Genuine Draft and Castle Lager brands in the UK.
Whitlie moves to the role from the position of director of finance and control for the Miller Group.
Whitlie is joined at the
company by Jean-Pierre van Lin who takes up the role of marketing director. He was previously managing director for SAB Miller UK and Ireland.