Whitworths is moving into organics with ­additions to its fruit snacking range.
Rolling out in Morrisons now, the new lines comprise 250g bags of soft dates, soft apricots and soft figs, with an rsp of £1.79 to £1.98 per bag. The organic sector is one of the fastest growing areas of the bagged snacking fruit market, up almost 30% year-on-year, according to the snacks specialist.
&"Moving the Whitworths brand into this sector will introduce new consumers to organic snacking fruit and generate incremental profit opportunities,&" said marketing director David Smith.