A new range of ‘air popped’ wholegrain popcorn that claims to be healthier than oil-cooked snacks is targeting mums.
Peter Popple’s Popcorn is available in independent stores now and comes in four flavours: Cheddar Cheese; Salt & Vinegar; Fruit Chutney; and Golden Syrup.
“There was a gap in the market for a balanced, fun, healthy and tasty snack, so we conducted trials with flavours and ingredients to create something that was a real alternative to crisps and regular salty snacks” said founder Louise George.
Peter Popple becomes the latest a line of new entrants to the popcorn category, including premium crisp maker Tyrrells, which launched its own popcorn last year.
Corn Again extends gourmet popcorn bags (Convenience Store; 25 June 2011)
Popcorn popularity fails to explode despite NPD (21 May 2011)