Blakemore Wholesale

Blakemore Wholesale is aiming to recruit new stores for its Lifestyle Express fascia with a re-launch of its symbol group package.

Changes include the introduction of small- and large-store formats, new point-of-sale material and a new promotional schedule.

The promo programme will run three-weekly, which the wholesaler said would keep offers fresh. The new POS will help retailers display deals more clearly.

“Helping independent retailers grow and thrive is paramount to our symbol group package,” said Blakemore Wholesale stores group director Nick Rose. “Store fascias and point of sale must grab the attention of the consumer. Our new improved package does just that.”