morrisons food to go

Once a rotisserie chicken was as good as it got. Now a wide array of food to go is on offer to tempt shoppers looking for a quick bite, from sushi counters in Waitrose to Tesco launching a couple of stores entirely devoted to food to go. In 2016, retailers will overtake traditional channels when it comes to serving the lunchtime crowd, believes David Price, VP for new business development at Daymon Worldwide.

He says the “regular fast food industry” is struggling to respond to changing consumer preferences, and that “traditional food retailers, from grocery and convenience stores to speciality outfits will leapfrog foodservice in 2016”. He points to the ongoing increase in more “experiential” offerings, such as grocery retailers “partnering with local food purveyors to create food hall concepts and more retailers offering ready-to-eat meals throughout the day with seating”. And he highlights Waitrose at Granary Square, Kings Cross as a “very interesting development” and a “great example” of how the convergence of food retail with food hall and cookery school “really pushes traditional boundaries and shows where everyday shopping blends seamlessly with the café restaurant experience”.

You can see the rest of The Grocer’s 2016 Predictions here.