label 5 whiskey interbev brands

Wholesaler Interbev has unveiled its Interbev Brands arm, a brand management business to distribute, licence and promote drinks from international and boutique makers.

Its first partners for UK multichannel distribution are Barcelona beer Moritz, Karlsbrau UrPils lager from Germany, and Label 5, a scotch whisky best known in France.

“Our model enables us to build dynamic plans that are scalable,” said Interbev owner Steve Brogan.