Sales at JJ Food Service have soared by 30% as the wholesaler opened a new depot and continued to push its online sales operation.

Turnover rose to £180m in the year to 31 March 2012, CEO Mustafa Kiamil said. Profit figures were still being audited.

JJ picked up 16.6% more customers over the period while internet sales increased by a huge 63% to £75m year-on-year. Online sales for collection - on which JJ offers an average discount of 9.5% - accounted for £41m while online orders for delivery were worth £34m.

“The genuine savings that can be made by paying for orders online and collecting from any of our branches was seen as a big advantage by customers,” said Kiamil. JJ has steadily invested in IT and has a real-time ordering system that reserves stock and offers instant availability reports.

Kiamil said the addition of alcohol to its range last year had also made a small contribution to turnover as it had positioned JJ as a one-stop shop.

In October, JJ opened its seventh branch in Bristol, and plans to open its eighth in Leeds this June.