Landmark Wholesale is ­celebrating an extra 6,000 own-label products reaching Lifestyle Express independents’ shelves thanks to a cashback initiative.

Indies visiting depots owned by Landmark members this summer could get discounts and cashback if they stocked more own-label lines. Half the targeted retailers had increased the lines they stocked, said Chris Doyle, Landmark Wholesale business development director.

“We have managed to generate more than 6,000 extra core range product listings in just four weeks,” he said.