Poundworld’s wholesale operation Discount Wholesale has revealed a massive rise in sales since going online.

“We’ve seen a sales uplift of 400% since last year for www.discount-wholesale.co.uk, which is really encouraging,” said trading director Chris Edwards Junior. “We’re hoping to build on this growth in the next year with a further increase in sales of 200%.”

Discount Wholesale has been trading for two years. It launched the website last May.