co op own brand wine sparkling

Wholesale sales of Perlezza Prosecco were up 70%

Spar has posted a sparkling set of Christmas trading results, with a little help from sales of its own-label Prosecco.

The symbol group said its like-for-like wholesale sales were up 3.53% in the week ending 28 December 2014 and by 4.08% in the week ­ending 4 January.

Like-for-like Spar brand wholesale sales, excluding tobacco, were up 8.14% in the week ending 28 December and by 2% the following week. Like-for-like retail sales in company-owned stores were up 5% in Christmas week.

Spar said the results were buoyed by its own-label range and strong marketing. Wholesale sales of its Perlezza Prosecco rose 70% in the eight weeks to 4 January.

“Our investment in developing a credible offer for Christmas paid off,” said Spar UK head of marketing Philippe Rondepierre. “We have made a huge investment in developing the best marketing, sales, retail and commercial plan for the future, which continues to challenge our competition.”

This week, Spar launched a new TV ad campaign featuring an own-label stir fry meal deal that feeds a family of four for £5. Own-label lines included in the ad are skinless chicken breasts, sweet chilli stir fry sauce and Chinese stir fry sauce. The ad will run until 20 January.

The strong Christmas trading period caps a positive 2014 for Spar. It has reported increased sales and profitability across the group, and sales of its own-label range have increased to more than £300m.