Today’s Group is aiming to increase its symbol store numbers to 500 by the end of 2014.

The wholesale buying group currently has 361 symbol stores. Retail director John Kinney said that although a target had been set, Today’s would still be demanding quality. “We won’t add stores for the sake of it,” he said. “They won’t come on board if the quality isn’t there.”

Today’s also has 1,600 club shops. Kinney said he would like this number to hit 2,000.