Oriental wholesaler Wing Yip is gearing up to launch its expanded e-commerce site in time for the Chinese New Year on 23 January.

Wing Yip plans to increase the number of ambient lines sold online from 800 to 2,000 and improve the site’s search facility and categories. Like the old site, the new one will be aimed at consumers as well as trade customers.

The old site had received a lot of online orders from areas it did not have depots, said director Brian Yip. “Our core business will always be cash & carry but online is growing and in this environment it can only go one way,” he said.