Dorothy MacKenzie Senior partner at Dragon brand consultants Sarah Baxter Marketing controller for brand marketing at Safeway Chris Cleaver Director at Brandsmiths brand consultancy Ros Horne Category marketing manager for Nescafé Angus MacIver Vice president, Insights, at Walkers Aggie MacKenzie Associate editor at the Good Houskeeping Institute Will Shaw Director of customer strategy development at Manor Bakeries {{COVER FEATURE }}