Sebor Absinth has extended its brand into the premium packaged spirits market with Sebor's Wilde Mule. This is a blend of its famous spirit with ginger and lime to make a 5.4% abv product which will retail in the off-trade at £1.99 for a 275ml bottle. Marketing manager Jeremy Hill said: "We hope the major multiples will see the package and the product as something new in the pps market." {{DRINKS }}