High street retailer Wilkinson has relaunched its online food offer.

The range, which includes branded goods such as Cadbury, Walkers, Pepsi and Batchelors, has been slashed from 650 products to 400.

More emphasis has been placed on multipack items following customer feedback, according to a Wilkinson spokeswoman. Offers are also being promoted on the retailer’s website, using bogofs, twofers and threefers.

Wilkinson initially launched its online offer last September after developing its food range in 20 stores in 2006. The food range is now being rolled out across its 303-strong estate.