Importer Epoch Wines is hoping consumers will start smelling the roses by offering them free flowers in a promotion on its Bulgarian Copper Crossing wines. It has joined forces with First Quench to offer customers the chance to win a bunch of the lovely blooms with every bottle. A neck collar featuring the deal will go on to all three styles of the range in First Quench's Thresher and Winerack chains later this month. Commercial director Paul Scaife said: "Bulgaria is a big producer of roses. "This activity continues our strategy of promoting its wines and cultural heritage, which adds value and builds awareness of the Copper Crossing range." {{DRINKS }}

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