There were 17,896 visitors to the three-day event between May 18-20, including an increase in overseas visitors and those attending for more than one day. Exhibition director James Murray, from Brintex, said the high quality of new products and lively trade debates paid dividends in boosting the international reputation of the event.
He said a huge amount of business was done at the Docklands ExCel venue, with buyers and sellers still thrashing out deals as the fair was packed up on Thursday night. Overseas visitors were 23% of the total audience.
The industry briefings attracted large numbers, especially a presentation by Unwins on its new-format store which presents wines according to taste. The announcement of the winners of the top 100 Vins de Pays also generated huge interest. New
launches in the spirits section included the world’s first 1.5l magnum of vodka, Solidarnosc, and a new non-dairy coffee liqueur, Walders,which is designed to take on Bailey’s.
The winners of the Wines of Germany Marketing Initiative were Langguth Vinothek Riesling Secco, a sparkling Riseling, and The Naked Grape Riesling, Siegel Wine Agencies.