The annual event is already 5% bigger than last year in terms of its exhibitors, and it is expected to attract more visitors than ever before, according to the show's organisers.
Show director James Murray said: “It's an opportunity to do business in three days without having to spend weeks flying around the world.”
The fair will be giving increased floor space to a number of pavilions, including ones for France and Italy, as well as the first dedicated area for Israeli producers. France is enlarging its floorspace by 18% and is offering specific areas for Corsica and, for the first time, Champagne.
Italy is doubling the size of its pavilion with new dedicated areas for wines from the Abruzzo and Puglia regions.
More space will also be given to spirits this year with the area rebranded as the Spirits Quarter.