Thresher Group plans to roll out its store fascias from next month to the 200 Unwins stores it bought after Unwins went into administration at the end of last year.
The off-licence chain has confirmed that 130 stores will be branded Thresher Wine Shops and 70 will be branded The Local. It aims to complete the rebranding in three months.
Separately, Thresher Group has launched promotions across its 2,000 stores in a bid to woo new customers.
The sale of the remaining 141 Unwins stores is ongoing.