Pernod Ricard, owner of the Jacob’s Creek range that was highlighted, accused the programme makers of “sensationalising ingredients used by many reputable wine makers, many of which are natural products such as ascorbic acid, which is in fact vitamin C”.
Most of the companies included have reacted with equal vitriol, accusing the programme of not explaining the winemaking process. “What were presented as dubious practices are in fact integral to how wine is made,” said one. Industry body the WSTA said compulsory ingredient labelling would cost the industry €1bn over three years.
“EU regulations spell out the ingredients permitted and the amounts allowed,” said a spokesman.