Tobacco giant JTI is rolling its Winston cigarette brand out across the UK following its debut in Greater London last September.

From next month, JTI will also reduce the rsp of Winston its biggest global brand from £5.33 to £4.79, coinciding with the national launch.

Price-marked packs will be available to independent retailers to flag up the lower price.

"The launch, new rsp and price-marked packs will allow retailers to capitalise on the demand for quality cigarettes at a more affordable price," said Jeremy Blackburn, JTI's head of communications.