Cadbury's is extending the Wishes chocolate brand it launched last year into a gift pack format as part of its Christmas 2011 line-up.

The company is launching a gift pack containing 14 mini Cadbury Wishes stars (rsp:£3.99) and will give 10% of the profits from its sales to the Make-A-Wish Foundation, a charity that helps children with life-threatening illnesses.

Cadbury, which is sponsoring the 2012 Olympics and Paralympics, has also created London 2012 festive selection packs (rsp: £5), plus Olympic-themed gifts including a London bus Cadbury Heroes collectable tin (rsp:£6.99).