The company's first innovation for nearly two decades, a lemon-flavoured variant of Diet Coke makes its debut this June. Introduced in the US last year, the new variant has been reformulated to give it a stronger lemon flavour for the British palate, and is targeted at men. A new share size, 1.25 litre bottle for the main brand, Diet Coke and Fanta, has been introduced. and is targeted at the UK's growing number of smaller households.The lion's share of its marketing spend will go on CCE's World Cup sponsorship which includes four limited edition sleeved bottles depicting England players. Britvic continues its heavyweight promotion of Pepsi which includes sponsorship of the world's most aspirational football players, such as David Beckham; a TV ad campaign and on-pack promotions based around the World Cup, plus its pop music promotions. {{FOCUS SPECIALS }}