Beverage Brands is gearing up its WKD range of RTDs for the summer with a promotional 12-pack and irreverent new ad campaign.

The Flamin' Great BBQ Pack (rsp: £12.99) is available until September, with a range of on-pack offers including free music downloads and money-off clothing vouchers.

Meanwhile, a new billboard campaign breaks at the end of June with messages such as: 'WKD Sponsors The BBQ Season. 'Cos the football season's way too expensive' and 'Fancy A Brew? Just don't dunk your biccie in it'. It will run until mid-July alongside new radio ads.