Strong performances in the UK and Poland helped Carlsberg gain market share in Western Europe over the third quarter. But profits for the year to 30 September still fell by 12%, the Danish brewer announced today, as the overall beer market in Europe continued to decline.
Carlsberg UK has cut the alcohol content in Skol to take advantage of changes to the domestic duty regime. Skol was previously 3% abv but will now be brewed at 2.8%. The move comes after the government reduced the duty on beers of 2.8% abv or lower to encourage responsible ...
Carlsberg has signed a three-year deal to become the official beer of Arsenal FC. The tie-up means the Danish beer can feature Arsenal players in its advertising around the world. Carlsberg will be the only beer available in the Emirates Stadium.
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