Wrigley has named Daniela Campari as its new UK marketing director.

She joins Wrigley in June from Coca-Cola, where she has held roles including global marketing director for sports & energy and director of innovation in North America.

Campari is also a former vice president of strategic business development at InterContinental Hotel Group.

“Wrigley’s products are iconic in the minds of the consumer and a marketer’s dream to work with," she said.

“Our job now is to re-invigorate and expand the category by developing new occasions and recruiting new users, by increasing availability and ultimately by strengthening our relationship with our consumers on a functional and emotional level.”

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