The alcoholic ginger beer fixture is about to get even more crowded with the launch of Wychwood's Ginger Beard.

The 4.2% abv ginger-­infused ale rolls out in 500ml bottles to Morrisons this week, at an introductory price of £1.50.

The Whitby brewer had previously sold it as a guest ale in pubs and said its popularity had prompted the off-trade launch. "Ginger Beard is a ginger'd beer rather than a full-on ginger beer," said Wychwood senior brand manager Chris Keating. "It is a refreshing, clean beer that gives just a spicy hint of flavour."

The brand will be represented online by the Ginger Beard character. "He will be wreaking havoc via his Twitter and Facebook ­pages," said Keating.

Ginger Beard is the latest in a list of ginger drinks launched recently that includes Crabbie's Alcoholic Ginger Beer, which is up 249.4% to £23.7m [Nielsen 52w/e 14 May 2011].