Wyke Farms is to launch its autumn TV campaign alongside Come Dine With Me on C4.

The Cheddar brand's new ad is launched on 27 September in a food-themed ad break that also includes Gordon's Gin, New Covent Garden Soup, Sainsbury's, Nescafé, Baileys and Häagen-Dazs.

The £800,000 campaign, Stan Remembers, features 84-year-old Stan Graves, who worked on Wyke's farm in the 1940s, to highlight the farmhouse credentials of the brand. The ad will move to GMTV throughout October.