The new formula, which will go on sale from November, is being rolled out across the whole portfolio of Yazoo children’s, adult and family products. Campina will also introduce a 300ml format aimed at the on-the-go market.
“Customer perceptions about health continually move forward and it is important for us to be at the forefront of these changes,” said Campina UK MD John Lee. “By moving to a combination of natural flavours and real fruit juice we have raised the standard once again and can help retailers add that all-important ‘healthier’ dimension to their soft drinks offering at a sensible price.”
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