Yeo Valley adds natural variant to Yeo Baby

Yeo Baby Natural went into Tesco this week

Yeo Valley is extending its Yeo Baby range of organic yoghurts with a natural variant.

The six-pack (6 x 55g pots, rsp: £1.79, went on sale in Tesco this week.

Yeo Valley already sells a Yeo Baby six-pack of fruited yoghurts, which - like the new natural variant - is marketed as “perfect for weaning”.

The new natural version was aimed at giving parents the flexibility of adding fruit or serving plain, said head of marketing Ben Cull.

Yeo Valley has seen 12.2% year-on-year value growth in kids’ yoghurts, outperforming market growth of 2.3% [Nielsen MAT 52 w/e 17 August].

Aside from Yeo Baby, it also sells Little Yeos for toddlers and Yeotubes, aimed at lunchboxes.