Yeo Valley is aiming for a bigger share of the organic dairy market with the launch of three new products in new-look packaging.
Already the biggest name in organic yogurts, the company is adding new double and single variants to its organic cream range and bringing out a new spreadable butter. The creams are rolling out now, while the butter goes on test launch in selected Waitrose stores. All products are made from milk selected from 100% organic farms
New packaging, sported by two cream newcomers, Crè­¥ Fraiche, Extra Thick Cream and standard butter, shows the product name in large white letters standing in a grassy field. The spreadable butter will get the new look later in the summer.
All products feature the strapline, Tastes as good as it should'.

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