Yoplait Dairy Crest is spending £3.5m on repositioning its Yop brand to attract young men to chilled yogurt drinks. Previously aimed at mothers and children, the brand is to get support from activity focusing on young ­ particularly male ­ adults, while new packaging aims for a fresher, fruitier look. Breaking this weekend (May 4), five ads in men's lifestyle magazines show hungry guys contemplating desperate actions. A courier is set to tuck into his organ for transplant' package, a driver is ready to eat a mown down animal and a fisherman eyes up a juicy maggot. All have the strapline, Quench your hunger'. London Underground posters will follow through the summer, along with a radio promotion on Kiss FM and sampling in cities and at festivals, where visitors will receive early morning tent deliveries. {{P&P }}