Yoplait Dairy Crest has enlisted the help of characters from top kids' TV programme In the Night Garden for a new fromage frais range.

In the Night Garden fromage frais features characters Igglepiggle and Upsy Daisy. It comes in mixed six-packs of 50g pots, including strawberry, raspberry and peach flavours, rsp £1.15.

The performance of Yoplait's existing children's brands were mixed last year. Petits Filous were up 27.5% to £99.3m, while Yoplait Wildlife dropped 7.3% to £40.6m [Nielsen 52w/e 4 October 2008].