The Yorkshire Crisp Co has landed a deal to supply its snacks to 158 Oddbins stores nationwide.
The agreement comes after a trial at 10 of the off-licence chain’s London stores. The crisps will be available in Henderson’s Yorkshire Sauce flavour and Chardonnay Wine Vinegar flavour in 150g sharing bags.
“This is a very exciting opportunity and will bring our product to a much wider audience, enabling them to enjoy Yorkshire Crisps as the perfect accompaniment to a glass of wine or two this Christmas,” said Tim Wheatley of The Yorkshire Crisp Co.
Earlier this week Oddbins announced the launch of a small-format pilot scheme under the fascia Oddies.
Oddbins trials small-format Oddies (30 November 2010)
Crisps from God's own county (25 April 2009)