The Simpsons are leading a new range of collectable Pez plastic confectionery dispensers featuring famous cartoon characters. Springfield's first family will appear on the dispensers, which contain fruit-flavoured sweets, until March when Looney Toons faces will take over. Newly appointed UK distributor Haribo said a regular programme of three-month limited editions would maintain the brand's collectability. It has reduced the size and price of standard (one dispenser, two packs of sweets, rsp: 99p) and refill sizes (six-pack, 59p). Consumer press ads are supporting the launch, together with sampling activity. {{P&P }}