Young's is proving it's not only frozen food that keeps well. It claims its chilled fish range reduces wastage, improves stock management - and tastes nice.

Five coated fish products - comprising packs of two breaded chunky cod or haddock fillets (rsp: £2.99), salmon or cod fishcakes (£1.49), and cod with chips (£1.99) - are the result of an 18-month, £1m investment in research and development from Young's to extend the shelf life of breaded fish.

Each product in the range boasts a shelf life of ten days, compared with the industry standard of five.