Young's has developed a range of 'natural' frozen products to reinvigorate the breaded fish market.

Naturally Delicious Fish comprises pink salmon, basa and hake loins and fillets combined with different flavoured crumb coatings such as fresh breadcrumbs or sunflower seeds.

Young's claims the range will breathe new life into the breaded fish category, sales of which have been static at £105m over the past three years, by offering the consumer a healthy, natural and quick meal option.