Paul Davis has left his position as head of sales at Young's Brewery to take up the new role of marketing
director for ice and fruit drinks company Frecco.

Davis, who led the Young's sales team for ten years, opted not to join the Wells & Young's Brewing company, created when the two brewers merged in May.

He said: "I loved my time at Young's but needed a new challenge. The Frecco ice and fruit concept is the most exciting drinks innovation that I have come across in years."