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David Beckham is urging kids to get active in a new multimillion-pound marketing push to support this month's launch of the Young's GO3 frozen seafood range.
Young’s is hoping to grow the frozen fish category with a new range of microwaveable products. The It’s in the Bag range comprises salmon pasta and seafood paella and targets consumers who want a quick and easy dish.
Seachill has launched a chilled rival to frozen cook-in-the-bag ranges from Birds Eye and Young's in a bid to take sales of its The Saucy Fish Co brand to 10m in its first year.
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