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The Co-operative Group has taken a lead from independents, teaming up with Diageo to boost spirits sales in its c-stores. The society is working with the drinks giant as part of its ongoing Free Your Spirits campaign, through which...
Smirnoff might have been declared the most powerful global spirit or spirits brand this week, according to a new survey, but Georgian rival Eristoff plans to emulate its success.
Landmark Wholesale is locking horns with half-strength spirit brand Vodkat with the launch of own-label version Vodgrad. The buying group said it was tapping the success of the half-strength spirits category, which it claims has grown 16%...
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