Kraft Foods is venturing into India s biscuit market for the first time via its Oreo brand. Boasting global sales of around $1bn ( 614m), Oreo will launch through Kraft s Cadbury India business, which mainly sells chocolate brands such as Cadbury Dairy Milk, 5-Star, Perk and Bournvita.
A new British chocolate company is targeting its NPD at ex-pat Cadbury fans upset the brand has been snapped up by Kraft. This week, Bristol-based British Butler launched two new brands: Lash milk chocolate covered caramel wafers...
Kraft Foods has signalled the first new round of job losses at Cadbury following its takeover of the Dairy Milk maker.
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