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Kraft Foods is venturing into India s biscuit market for the first time via its Oreo brand. Boasting global sales of around $1bn ( 614m), Oreo will launch through Kraft s Cadbury India business, which mainly sells chocolate brands such as Cadbury Dairy Milk, 5-Star, Perk and Bournvita.
Chocolate that melts in your hand could be consigned to history if Kraft Foods new ruse is a success.
Kraft Foods has added Dairy Milk and Trident gum to the list of power brands on which it focuses in emerging markets.
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