All Marketing articles
-
Category ReportHow nutritious beans and pulses became trendy
It’s little wonder more and more health-conscious Brits are turning to beans and pulses as a source of both trendy nutrients
-
Category ReportElevated flavours and superior quality: the brands jazzing up pulses
When it comes to innovation in pulses, there are plenty of brands ready to stress its importance – and the parts they’ve played in revitalising the market
-
Category ReportRice lags behind beans & pulses on the environment
Beans and pulses are good for people’s health – and better for the planet
-
Comment & OpinionGen Z drinking habits: what the hedonism revival means for grocery ranging
New data shows Gen Z is drinking more as it hits its 20s – but the rules of indulgence have changed, says Ed Hayes, chief strategy officer at Bloom
-
ProfilesFlorette’s Polly Davies on food waste, NPD and odd shoes
‘As an industry we all need to take more risks to move categories on and inspire more mealtimes’
-
NewsHarry’s teams up with Asim Chaudhry for ‘Dial Up The Feel Good’ push
‘The Feel Good Hotline’ installation can be found on the Great Eastern Art Wall in Shoreditch, London, until 7 June
-
NewsEhrmann Cornish Dairy partners with Team England for Commonwealth Games
It will see Ehrmann play a major role in supporting Team England’s journey to the Games, due to begin 23 July, and inspire people across the country to get active
-
NewsUnilever unveils global social-first push for summer’s World Cup
The global campaign will see activity across more than 35 brands including Dove, Rexona/Degree and Lynx/Axe
-
NewsHiya issues apology to Tonic Health over inaccurate product claims
The apology came after Tonic Health founder Sunna van Kampen called out Hiya on LinkedIn
-
NewsLipton to expand ‘social hub’ global content and creator network following pilot
The hubs, which ‘operate as an extension of the brand’s in-house team’, have already been rolled out across France, Turkey, Belgium, Spain, the Netherlands and Poland
-
Category ReportHealth benefits buoy sales of olive oil over seed oils
Drizzling olive oil on meals was one of the “simple dietary changes” that could slow down ageing, revealed research published this month at the European Congress on Obesity
-
Category ReportSuppliers target Gen Z with squeezy bottles
Young shoppers are squeezing and spritzing their oils from a host of alternative formats
-
NewsOne week left to enter The Grocer New Product Awards 2026
Celebrating the most exciting branded launches across fmcg, The Grocer’s New Product Awards 2026 recognise the innovation, creativity and category‑shaping ideas transforming supermarket shelves
-
Feature SynopsisFocus On Sugar Confectionery: 4 July
Increasingly, confectionery is being aligned with wellbeing
-
Comment & OpinionPeta’s duellists play up veganism’s bedroom benefits
Peta’s latest pro-vegan campaign is targeted squarely at men – specifically the sort of man who equates meat-eating with masculinity
-
NewsAllwyn marks 30 years of scratchcards with limited-edition ‘Scratch-Coin’ launch
Ten specially selected National Lottery retail partners across the UK will receive 500 coins each
-
NewsDunnhumby appoints new CEO
The new hire succeeds Josh Bottomley, who decided to step down after three years.
-
Comment & OpinionThe natural food movement could be making Britain less healthy
The obsession with natural ingredients is stopping us from fortifying food that millions of Britons need, says Anthony Warner, development chef at New Food Innovation
-
NewsAndrex teams up with Katherine Ryan for #MyLabourPoo push
The push is live now across Andrex’s social channels – aiming to ‘spark conversation across the nation and finally break the labour poo taboo for good’
-
Comment & OpinionIf you think it’s hard to establish a brand, try establishing a category!
There’s another cost in setting up a brand in a new category: educating buyers and consumers, says Ellie Webb of Caleño Drinks