All Marketing articles
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NewsCalls to extend junk food crackdown as review finds billboard ban ‘effective’
A report conducted by the Scottish government assessed the ban’s effectiveness by looking at the existing evidence on policy implementation in the UK
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NewsAsda marketing boss Adam Zavalis to leave after two years
Zavalis’ exit is the latest shakeup to Asda’s new-look customer and marketing team as Allan Leighton looks to breathe new life into his turnaround plan
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ProfilesMy food & drink job: Luisa Geddes, brand executive, Edinburgh Gin
‘It’s a fast-paced, competitive industry where creativity meets data, and success comes from balancing both’
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NewsEnglish winery Bolney to launch debut TV ad
The spot will air across ITV, C4 and Sky and VOD from 24 November.
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Promotional FeaturesWhat can UK retailers learn from US year-end occasions?
US retailers know that going big on year-end occasions pays dividends. Learn how to replicate their success by tapping into the latest shopper trends and sourcing hot products to warm up sales throughout the colder months.
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NewsPip & Nut unveils ‘bold’ redesign as it eyes new categories
The move aims to attract new shoppers and popularise nut butter
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NewsSchweppes launches festive campaign, promotion and multipack
CCEP is also offering shoppers the chance to win one of 500 exclusive Schweppes mixology gift boxes
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NewsUnitas launches Supplier Marketing Clinic
It looks to help supplier brands deliver increased impact and stronger return on marketing investment
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WhitepapersDiscover the secrets to successful innovation
What can you learn from the world’s most innovative brands? Get the lowdown on how bolder thinking and smarter execution can take your business to the next level – including real-world insights you can action today.
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NewsHappy Christmassacre: PETA Christmas ad 2025
PETA UK has launched a provocative Christmas campaign aiming to challenge festive eating habits and highlight meat consumption
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Comment & OpinionOatsu’s founder hides behind the fridge in debut TV spot
A woman scowls as she makes overnight oats in her kitchen, unaware of the startup founder hiding in her kitchen
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NewsJam Shed takes to TV in £2m push featuring wine influencer Tom Gilbey
Gilbey last year labelled Jam Shed ‘the most disgusting wine I’ve ever put in my mouth’
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Analysis & FeaturesChristmas ads 2025: who’s king of the non-HFSS festive ads?
Christmas ads came thick and fast this week, from Asda’s Grinch to John Lewis’s dewy-eyed 90s raver dad. But who did best? Our panel of judges decides
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Comment & OpinionA rival brand is using AI to steal our content. It’s just lazy
A Manchester-based nut butter brand called TuniVibe nicked our content – including a photo of me, says Stu Macdonald, founder of ManiLife
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NewsIceland Foods cans 2025 Christmas advert for second time in three years
Iceland claimed it would invest in lowering prices instead of running a Christmas TV advert in 2025, including by cutting the price of 800 products
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NewsTesco celebrates imperfect moments in Christmas advert 2025
Tesco has launched its 2025 Christmas campaign, celebrating the funny, real and imperfect moments in the British festive season
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NewsKeira Knightley and Joe Wilkinson star in romcom Waitrose Christmas advert 2025
Waitrose’s Christmas ad follows a meet-cute at the Waitrose cheese counter with Keira Knightley and Joe Wilkinson over Sussex Charmer cheddar
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Comment & OpinionIs ditching Rainforest Alliance a bananas move for Innocent?
Companies’ own certification schemes don’t resonate as strongly with customers. And Innocent didn’t even announce the change
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Comment & OpinionSabrina Carpenter enters ‘man’s world’ of whisky for Johnnie Walker
Sabrina Carpenter doesn’t look like a typical whisky drinker – but that’s the point
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Comment & OpinionEditor’s picks: meat woes, NPD, food fashion and Christmas ads
This afternoon, we celebrated over 200 standout products at The Grocer New Product & Packaging Awards. But all that doesn’t mean we’ve been resting on our laurels