All Marketing articles
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NewsMorrisons rolls out digital screens as it targets increased supplier spend
Morrisons is making its first move into digital retail media screens, rolling out the technology across 300 stores in partnership with Bauer Media Outdoor as it seeks to boost commercial income from suppliers
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Category ReportCan pastries grab a slice of at-home lunches? Trends in savoury pastries 2025
Eight of the top 10 savoury pastry brands are in value and volume growth despite big gains for premium own label. Who’s winning?
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Comment & OpinionBehind the scenes: how Asda’s Christmas ad bought the Grinch to life
Cressida Holmes-Smith of Asda’s ad agency Lucky Generals on how it dealt with the pressure to come up with the campaign
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Promotional FeaturesWhat can we learn from the US on year-end occasions?
US retailers know how to maximise year-end occasions. Learn how they do it by tapping into season-shaping trends and sourcing the products that make winter go with a bang.
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Comment & OpinionBryan Cranston plays festive bad guy for Ocean Spray
The impressively costumed Cranston is a riot, reeling off ‘cran’ related puns with gusto as he steals sauce, confiscates cocktails and ruins a festive party
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NewsFrieslandCampina announces leadership shake-up
Bob Mulder will be taking on the MD role, effective from 1 January
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Comment & OpinionHow is Big Food responding to the threat of GLP-1 drugs?
GLP-1 drugs could shrink global food volumes and rewrite the rules on how we eat, manufacture and market food, says Amir Mousavi, founder and food consultant at Good Food Studio
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NewsDeliveroo named as World Cup 2026 and 2027 sponsor
The sponsorship rights – as ‘on-demand pick-up and delivery supporter’ – cover the UK, France and Italy
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NewsCalls to extend junk food crackdown as review finds billboard ban ‘effective’
A report conducted by the Scottish government assessed the ban’s effectiveness by looking at the existing evidence on policy implementation in the UK
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NewsAsda marketing boss Adam Zavalis to leave after two years
Zavalis’ exit is the latest shakeup to Asda’s new-look customer and marketing team as Allan Leighton looks to breathe new life into his turnaround plan
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ProfilesMy food & drink job: Luisa Geddes, brand executive, Edinburgh Gin
‘It’s a fast-paced, competitive industry where creativity meets data, and success comes from balancing both’
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NewsEnglish winery Bolney to launch debut TV ad
The spot will air across ITV, C4 and Sky and VOD from 24 November.
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NewsPip & Nut unveils ‘bold’ redesign as it eyes new categories
The move aims to attract new shoppers and popularise nut butter
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NewsSchweppes launches festive campaign, promotion and multipack
CCEP is also offering shoppers the chance to win one of 500 exclusive Schweppes mixology gift boxes
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NewsUnitas launches Supplier Marketing Clinic
It looks to help supplier brands deliver increased impact and stronger return on marketing investment
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WhitepapersDiscover the secrets to successful innovation
What can you learn from the world’s most innovative brands? Get the lowdown on how bolder thinking and smarter execution can take your business to the next level – including real-world insights you can action today.
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NewsHappy Christmassacre: PETA Christmas ad 2025
PETA UK has launched a provocative Christmas campaign aiming to challenge festive eating habits and highlight meat consumption
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Comment & OpinionOatsu’s founder hides behind the fridge in debut TV spot
A woman scowls as she makes overnight oats in her kitchen, unaware of the startup founder hiding in her kitchen
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NewsJam Shed takes to TV in £2m push featuring wine influencer Tom Gilbey
Gilbey last year labelled Jam Shed ‘the most disgusting wine I’ve ever put in my mouth’
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Analysis & FeaturesChristmas ads 2025: who’s king of the non-HFSS festive ads?
Christmas ads came thick and fast this week, from Asda’s Grinch to John Lewis’s dewy-eyed 90s raver dad. But who did best? Our panel of judges decides