All Marketing articles
-
Comment & OpinionKFC continues advertising odd streak with chicken ‘test of faith’
KFC’s latest effort is just as enigmatic as previous instalments
-
NewsIceland and The Range join retail collective to highlight risk of prostate cancer
The ‘Retail Together’ campaign, which also includes Wilko and Homebase, has partnered with Prostate Cancer UK to launch an information and fundraising campaign aimed at educating shoppers about their risk of prostate cancer
-
Comment & OpinionMarket research is nothing without solid real-world thinking
It’s a mistake to rely too heavily on market research evidence and not enough on real-world thinking, says Jeremy Garlick, partner at Insight Traction
-
NewsWhite Claw drops ‘student wavemakers’ campaign after drawing ASA ire
The offending content comprised a trio of posts that appeared in a ‘highlight’ section of the White Claw UK Instagram page under the label ‘wavemakers’
-
NewsWarburtons celebrates 150-year anniversary with ‘bold’ packaging refresh
The new packaging is rolling out now, with full distribution expected later in the year
-
Comment & OpinionWhat the ASA vs Zoe row tells us about the blurred lines of health claims
Ingredients like inulin are not problematic because they exist, but because they are frequently used to disguise the underlying quality of a product, says Amir Mousavi, founder of consultancy Good Food Studio
-
Comment & OpinionBabyfood guidelines: why we’re still waiting for real progress
It is encouraging to see the industry taking steps, however we caution against mistaking partial adherence for meaningful progress
-
NewsM&S’s Only 9 Ingredients rolls attract ultra-processed warning
The rolls have been flagged as ultra-processed by The Food App, which aims to make it ‘easy to avoid ultra-processed foods’ by scanning barcodes in store.
-
NewsBetter-for-you booze retailer DrinkWell rapped over non-permitted health claims
DrinkWell said the ad had since been removed and acknowledged its content had not complied with the CAP Code
-
NewsPosh coffee specialist Grind unveils collaboration with Pokémon
The Grind x Pokémon limited-edition drop includes refillable coffee tins featuring Pikachu, Eevee and Mew, as well as reusable coffee cups, t-shirts and baseball caps
-
Category ReportWhat will be the next big thing in beer and cider?
Beer and cider could do with a shake-up. So, what are brands and retailers doing to inject excitement back into the category?
-
Category ReportPunk in a funk: what next for IPA?
Punk’s not dead. But it is in a funk. No, we’re not referring to BrewDog going into administration this month before selling for £33m
-
Category ReportLow & no cider outgrows beer
Thatchers is the fastest-growing brand in NIQ’s list of the top 10 bestselling low & no beers and ciders
-
Category ReportThree quarters of drinkers say alcohol-free beer is too pricey
After years of consistent growth, low & no beer and cider is now worth just shy of £260m. But that’s, well, small beer compared with the £5.7bn alcoholic beer and cider category [NIQ]
-
Category ReportCan beer put the ‘fun’ in functional?
Traditionally, beer is made with just four ingredients: water, malted barley (or other grains), hops and yeast
-
Category ReportSmall Beer hails big gains as mid-strength brews gain ground
Supermarkets have invested heavily in low & no alcohol offers in recent years. The category has grown in value by 14.3% to £378.3m on volumes up 11.2% [NIQ]
-
Category ReportCider brands big up craft cues
In this era of growing suspicion about the processes and ingredients used to produce food and drink, it’s perhaps no surprise lurid, saccharine-sweet fruit ciders are falling out of favour
-
Category ReportIs fruit cider a waste of space?
Fruit flavours are tipped as the next big thing in beer but have lost their lustre in the cider category
-
Category ReportIs 2026 the year for fruit beer?
The coming year will see a “huge” number of fruit lagers roll into the market, predicts Jesse Wilson, founder & CEO of fruit lager brand Jubel
-
Category ReportWhy stout is back in the black and still growing
Not long ago, stout was the preserve of rugby fans and real ale aficionados. But, in less time than it takes for a pint of Guinness to settle, it’s become hot property