All Marketing articles
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Category ReportBrands divert marketing spend in face of ad ban
The latest advertising rules for HFSS goods are pretty strict
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Category ReportWalkers tries to crack coated nuts with crisps-inspired NPD
Over recent months, two heavyweight snack manufacturers have taken their popular crisps flavours into nuts
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Category ReportGoing Japanese: brands bill Asian flavours as the next big thing in crisps
Alongside the growth in premium sharing and new takes on classics, another big thing in snacking is global flavours
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Promotional FeaturesThe beautiful game: how to win at sports partnerships 2.0
With the FIFA World Cup, Commonwealth Games and Wimbledon all landing this summer, the race to capitalise on sport’s biggest moments is well under way. We look at how the smartest brands are building 360-degree partnerships – and what retailers can do to make the most of them in-store.
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NewsCathedral City kicks off 60th anniversary roadshow
The Cathedral City food truck will visit Manchester, Bristol, London and Glasgow serving up ‘hot, comforting dishes designed to showcase the brand’s rich, melty cheddar’ such as cheese toasties and jacket potatoes
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NewsStarbucks launches Devil Wears Prada-inspired ‘secret’ menu
The menu will not be listed on menu boards or the app
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InterviewsLa Vieille Ferme’s Andrew Bayley on how the ‘chicken wine’ learned to fly
La Vieille Ferme has defied category weakness in wine after going viral. Andrew Bayley explains how he laid the groundwork.
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Category ReportBranded tomato lines outperform own label following BBC investigation
Canned and puréed tomatoes were mired in controversy in late 2024
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Category ReportCanned own label goes posh in response to shoppers trading up
Retailers are challenging brands with new and improved ambient ranges
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Category ReportAesthetic tins and culinary cues: canned food gets a glow-up
Rio Mare’s Tuna Fillets hit shelves last month, offering a reprieve from the bland, functional seafood cans UK shoppers have grown used to
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Category ReportValue versus health in canned
Canned’s role as a long-lasting, value-for-money addition to consumer cupboards is as important as it ever was
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NewsL’Oréal rapped by ASA over ‘misleading’ hyperpigmentation claims
L’Oréal said a small print shown in its Garnier advert had been included “in error” and was “inaccurate”
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Category ReportViral yoghurt recipes: frozen bark and flatbread
Japanese cheesecake is just one example of how TikTok trends are driving sales of yoghurt
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NewsMüller launches multimillion-pound Müller Corner campaign
The campaign, titled You Know How You Like it, celebrates the ‘unique rituals which consumers have when enjoying a Müller Corner’
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NewsM&S adds 22 veg staples to value range
All products in M&S’s Remarksable Value range are benchmarked to competitor prices
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Comment & OpinionTesco’s new strategy: this time it’s (even more) personal
After posting another stellar set of results, Tesco’s unveiled a new strategy. What’s it all about?
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NewsWilkinson Sword unveils four-bladed Quattro razor for men
Quattro’s launch will be backed by ‘Protect What’s Important’, starring boxer Anthony Joshua
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InterviewsHow refusing to be beige made Jason’s Sourdough the UK’s third-biggest bread brand
In six years, Jason Geary has built the UK’s third-biggest bread brand, thanks to a focus on quality and going beyond ‘beige’
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NewsSquirrel stars as Pip & Nut launches AI-generated TV ad
Despite relying heavily on AI as a production tool, the ad retains “full human creative direction” the brand said
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Comment & OpinionRobert Pattinson debates taste in 1664 campaign
Oscar-winning director Brady Corbet directs and actor Robert Pattinson, who plays three Parisian neighbours convinced they have great taste