All Marketing articles
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NewsAldi brings back ‘New Parent Fund’, with £100 vouchers up for grabs
The discounter has brought back its ‘Mamia New Parent Fund’ following ‘strong engagement from shoppers in 2025’
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Comment & OpinionCadbury chocolate treat soothes homesick sister
This ad follows the formula of previous ‘glass and a half in everyone’ ads: a downer with a melty warm centre
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NewsIceland Foods enhances in-store ads with ‘UK first’ sensor tech
The Stratacache will enable Iceland to ‘accurately’ measure impressions on in-store advertisements in real time, by sensing when shoppers pass by the digital screens
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Category ReportLonger lasting laundry: trends in household cleaning 2026
Today’s shoppers expect more from their detergent than simple stain removal. They want trendy scents and gentler products to make sure their clothes last
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Comment & OpinionSocial media marketing in the age of digital detoxing
Attention is still key on social media but it is being given more selectively, says Yalin Kaya, strategist at Brandwidth
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Promotional FeaturesLHF and the future of food advertising
Discover how to spark creativity and stay compliant with a new how-to guide on understanding how LHF regs could shape your ad strategy.
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NewsShoppers coat Weetabix in chocolate in response to TikTok craze
The craze is thought to have been started by TikTok creator Courtney Cook
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NewsBurts Snacks reformulates crisps to make them HFSS-compliant
Lightly Sea Salted and Devon Roast Beef will be the first non-HFSS variants to hit shelves
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Comment & OpinionWhat’s in a name? Why the vegan vs plant-based label matters
The problem for consumers is that there is no widely agreed definition for ‘plant-based’ in the same way that there is for ‘vegan’, says Alexander Huntley, research and impact manager at The Vegan Society
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Promotional FeaturesBoost ice cream sales with smart POS
Heat up your ice-cream offer with modern POS solutions to make shopping the freezers simpler and save staff time and hassle on clean-up
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NewsExtra targets under-30s with premium chewing gum, Extra Plus
Extra Plus will debut with Chill, Hydro and Deep Clean
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NewsM&S invites vigilante food waste inspector for coffee after shocking social media exposé
The retailer told Food_waste_inspector it was ‘looking into everything you’ve posted’ and that it would ‘love to come and meet with you’
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Comment & OpinionMatcha’s gone mainstream: fmcg trends that will define 2026
says Adrian Teixeira-Porrescas, senior art director at Chuck Studios
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ProfilesMy food & drink job: Jacob Barrett, senior brand manager, Hooch
’There’s a real sense of culture in drinks brands, especially ones with heritage like Hooch and VK’
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NewsThe Happy Egg Co partners with Channel 4 to launch farming programme
Fronted by Clarkson’s Farm’s Harriet Cowan and comedian Jessica Knappett, the programme brings together ‘entertainment and education, shining a light on the care and expertise behind British free-range egg farming’
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NewsPooch & Mutt revamped to push support for ‘all breeds and needs’ of dogs
New packs feature colour-coding by range and variant, alongside front-of-pack functional benefits and hero ingredients
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Analysis & FeaturesHow fmcg brands are turning TikTok buzz into business
Smart brands have formed communities on the platform, where volume and speed trumps polished content
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InterviewsAlex Brittain: Proper Snacks CEO betting big on fibremaxxing
Proper Snacks CEO Alex Brittain believes his brands have major advantages over rivals, and is using its uniquely creative set-up to help them make progress
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Comment & OpinionDeliveroo does drama as couple feast with bear
A backpacking couple shelter in a cave while a storm rages outside. Unfortunately, the cave is already occupied
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Analysis & FeaturesWhat should a GLP-1 range look like and which is best?
Retailer offerings trumpet a variety of claims about protein, fat and fibre levels, while some seem to simply be smaller portions