All Marketing articles
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Comment & OpinionAsahi Super Dry burnishes super cool image
A Japanese couple buy a bottle of Asahi at a convenience store, telling the cashier they ‘seek what is unique’
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NewsRed Tractor launches celebrity partnership with TV’s Angellica Bell
Former children’s TV presenter Bell has joined forces with Red Tractor, and it hopes she can help drive consumer awareness of the scheme
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Analysis & FeaturesThe big deep-fried chicken fast food takeover
KFC has dominated the UK fried chicken takeaway scene since its first outlet opened in 1965. But a flock of new players is hitting high streets – and the battle of the chicken shops is hotting up
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Category ReportHow will Joe’s ‘Killer’ blow affect protein?
Joe Wicks has branded many protein bars UPFs, claiming some are linked to cancer and stroke. How much damage could it do?
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NewsLidl brings back ‘mystery boxes’ containing £100 of goods for £20
A limited run of 1,500 of the boxes is to go on sale at 10am this Friday
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NewsRadnor Fruits teams up with Disney for Lilo & Stitch drinks
The drinks contain 50% Radnor Hills spring water, 50% fruit juice and no added sugar
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Comment & OpinionYou can’t spreadsheet a sandwich: lessons from the Kraft Heinz split
Kraft Heinz’s split shows the limits of cost-cutting. In a market where private label is surging, emotion – not efficiency – keeps grocery brands valuable, says Aaron Shields, executive director of experience strategy at Landor
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Comment & Opinion‘No.1 and only’ Chesney Hawkes makes some noise for Waitrose
The evergreen Hawkes lip-syncs along to a remix of his 1991 hit The One and Only because… well, Waitrose has an own label called No.1
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Promotional FeaturesHow collectible campaigns could solve grocery crisis
With 80% of shoppers visiting multiple supermarkets each month, discount-based rewards are failing. The solution is creating emotional connections that turn routine shopping trips into memorable family moments
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NewsVeg Power announces campaign with Sakata, Barfoots and Waitrose
The non-profit alliance will lead the campaign to celebrate the British butternut season and inspire families to cook with the vegetable
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NewsFootball partnerships help Nemiroff buck wider spirits category malaise
Off-trade sales of Nemiroff vodka have climbed 24% to £6.3m in the past year
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NewsAriel advert featuring Peter Crouch banned for ‘unverifiable’ comparisons with competitor brands
The advertisement for Ariel’s ‘The Big One’ laundry pods – seen on 24 April 2025 – featured a man looking confused while looking at a number of ‘laundry additives’
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NewsRed Tractor slams ASA after advert banned for ‘misleading’ consumers
The farm assurance scheme’s advert, last aired in 2023, was found by the ASA to have misled consumers over its environmental standards
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NewsFyffes launches brand activation across entire Morrisons estate
The campaign will span 488 stores across the length and breadth of the UK and will lead with the tagline ‘Eat ‘em, Like ‘em, Love ‘em’
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NewsTikTok Shop offers £750k to UK SMEs looking to ‘harvest demand for homegrown goods’
British businesses that focus on selling locally produced goods of all types are eligible to apply to the scheme, “whether they are a bakery, fishmonger or farmer” TikTok said
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NewsTesco launches Gen AI ad creator for brands
The AI tool will ‘speed up and scale creative within a secure and compliant framework’
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Analysis & FeaturesTikTok: which grocer is doing it best… and how?
Grocers of all shapes and size are jumping on the on-trend platform – but the battle for Gen Z eyeballs is about more than numbers
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Comment & OpinionAncient & Brave is hot on feminism, vague on product
Ancient & Brave’s ad shows brave and inspiring women throughout time – but we could use some more product information
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NewsVeg Power expands remit to include fruit
The not-for-profit alliance has partnered with British Apples & Pears to highlight the benefit of seasonal fruits as the ‘ultimate grab-and-go snack’
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NewsASA sounds alarm over low & no alcohol advertising after AI-powered review
Some 48% of adverts for alcohol-free brands and products were flagged for potential breaches in the AI-powered trial