All Marketing articles
-
Comment & OpinionJaffa Cakes rap: duo Pete & Bas add fuel to treat debate
Rap duo Peter Bowditch and Basil Bellgrave – both of whom are in their mid-70s - produce a fun effort for McVitie’s
-
Comment & OpinionDairylea’s adventures are all in the mind
A Dairylea-fuelled kid demonstrates the power of imagination – but doesn’t get to have any real fun
-
Comment & OpinionHFSS regulations prompt a switch from discount promos to hybrid advertising – and it’s working
New rules have required brands to create a compliant mix of brand and product adverts, the data suggests it’s working, says James Dunaj, partner success director at Circana
-
NewsAllwyn doubles top scratchcard jackpot with new £4m game
The £10 ‘When it’s Gold Outside’ scratchcard, which lands in selected stores next month, offers 37 chances to win on each card
-
Comment & OpinionWinners of new EU anti-greenwashing legislation will have proof behind their claims
As the ECGT Directive comes into effect in September, brands that can prove their environmental claims will pull ahead, says Jaclyn McCarthy, director of brand strategy at 1% for the Planet
-
NewsCawston Press sales boosted by demand for natural drinks
Sales grew £1.9m (8.6%) to £23.8m last year, with Cawston’s pressed juice and sparkling canned drinks leading the charge
-
NewsBuzzBallz rapped over vending machine stunt on London’s South Bank
The ready-to-drink cocktail brand parked the three-metre vending machine on the bank of the river Thames in March
-
NewsMargaritas drive 200% off-trade sales surge for tequila cocktails
Tequila cocktails now account for over 11% of all value sales across the premix category in grocery
-
NewsTerry’s brings back White Chocolate Orange for Christmas 2026
Terry’s treat will roll into retailers this month
-
NewsExperts call for dairy and meat ad bans to tackle climate emergency
Prime minister Andy Burnham has been urged to give councils greater devolved powers to tackle climate change, alongside obesity
-
Comment & OpinionThe value lever your competitors can’t copy
Culturally relevant brands are valued nearly three times higher than those that aren’t and grocery has barely started competing on it, says Jed Hallam, founder of CultureLab
-
NewsNicola Coughlan voices Kerrygold’s largest ever campaign
The ‘Make It Gold with Kerrygold’ campaign will run from mid-August to October and support the masterbrand, growing its range of butters, spreads and recently launched cream cheese
-
ProfilesMy food & drink job: Sarah Haworth, brand manager, Mondelez
‘It’s not always about the role or category, but about what skills you’ve learnt and how you apply them throughout your career’
-
Feature SynopsisFocus On Scotland: 10 October
A series of government interventions are under way in Scotland. So what impact will they have?
-
Analysis & FeaturesProtein mania: are shoppers getting too much of a good thing?
Protein claims have escaped the gym. With everything from porridge to puddings promising to help shoppers stave off hunger and build muscle, is the trend stopping Brits getting the nutrients they actually need?
-
Comment & OpinionTomorrow’s luxury booze is already in the barrel
Discounting should be the last resort for premium alcohol brands, unless they want to damage long-term equity, says Simon Massey, founder of Neverland
-
Promotional FeaturesHow one cider business boosted online sales by 21%
Westons was barely making a dent in online sales. Nine months later it was selling a case of cider every two minutes on Black Friday. Here’s how the cider maker cracked e-commerce.
-
NewsM&S calls for fibre labelling rules to allow ‘everyday language’
The retailer has told the health secretary it wants to say ‘improves gut health’ instead of ‘faecal bulk’ or ‘intestinal transit time’
-
Comment & OpinionWhen is a JBP not a JBP?
Joint business planning has become an adverserial spreadsheet exercise that is costing both sides real growth, says Andrew Rayner, founder of Hairetic Anti-Dandruff Haircare
-
Comment & OpinionCarlsberg eyes perfection with ice cream campaign
The brand has brought back its famous ‘If Carlsberg did…’ slogan for a late summer push