All Marketing articles
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Promotional FeaturesReaping the rewards: how smart brands can leverage supermarket loyalty
Smart tech has turned simple loyalty programmes into sophisticated data-driven growth platforms. So how can brands successfully leverage them to get closer to customers?
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Comment & OpinionHave your insights become ultra-processed?
Just as shoppers question what’s in their food, brands must question what’s behind their data, says Patrick Young, UK MD at PRS In Vivo
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Comment & OpinionWild campaign gets nun too provocative
The ad purports to show a meeting in which members of the Wild team are brainstorming the best way to describe how dry its product leaves pits
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NewsGoogle Cloud invests in Ubacart’s AI loyalty platform
The new Ubamarket platform, called Ubacart, aims to ‘redefine how retailers and brands connect with shoppers’
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Comment & OpinionOur children’s poor health is a manufactured crisis
We are living in a manufactured health crisis driven by industry profit lines – and it’s wrecking the health of a generation, says Alice Mazon, member of the UK Youth Food and Farming Forum
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Analysis & FeaturesAre fmcg giants stepping back from Pride?
For years now, June has been a kaleidoscope of Pride-themed marketing campaigns and rainbow logos. So why is 2026 feeling strangely low key?
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Comment & OpinionIf the Oxo mum was on a GLP-1, would she still want to cook?
As GLP-1 medications reduce appetite for millions of primary household cooks, food brands face a new challenge, says Ayisha Koyenikan, principal strategist at Mintel Food & Drink
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NewsNice Rice rebrands to push quality over sustainability
The revamp is intended to shift the brand to quality-led positioning while retaining sustainability as a core pillar of how it operates
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NewsJLP launches ‘research online, purchase offline’ measurement after signing new retail media partner
The deal with tech player Kevel would ‘future-proof its retail media offer to brands’ JLP said.
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NewsTango brings back ‘You Know When You’ve Been Tango’d’ slogan in £2.7m push
The tagline was first used to advertise the soft drink in the 1990s
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NewsRTD challenger BuzzBallz bounces into top 100 booze ranking
Founded in the US in 2009 by teacher Merrilee Kick, BuzzBallz made its UK debut in summer 2022
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Comment & OpinionMr Somersby rescues pair of Brits in sweary campaign
Mr Somersby is a genial American who helps a couple of shut-ins enjoy nature - and a cider, of course
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Comment & OpinionBuzzBallz hype hides importance of RTDs to booze category
BuzzBallz success is exceptional but there are lessons to be learned for all in the alcoholic drinks category
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Analysis & FeaturesHow will brands reach kids after the social media ban?
Soon the route to under-16s via social media will be closed. Food & drink brands will need to adapt – and return to the real world
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Comment & Opinion‘Non-alcoholic’ is the wrong way to sell one of drink’s biggest growth categories
Non-alcoholic sells the category short – it’s time to retire the term, says Steve Pearce, managing director at Love
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Comment & OpinionWhy Asda chose Amazon to ‘transform’ its retail media game
Asda’s chief customer and digital officer tells The Grocer why the supermarket is partnering with Amazon to overhaul its retail media offer
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NewsRaising The Glass incubator returns with new name First Pour
A total of 11 brands took part in the incubator programme last year including Sipr Tea, Noffee, In The Loop Drinks and Novel Whisky
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Comment & OpinionAldi’s £50 giveaway won’t help sales, but it shows what’s going wrong
Without a loyalty scheme, Aldi lacks a way to connect with customers directly
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Category ReportFrom hot honey to healthier ketchup: trends in table sauces
The UK has gone crazy for fast-casual dining. Pizza. Burgers. Bao buns. Kati rolls. All are being made by UK’s quick-service restaurants and street food vendors. Most are served alongside a sauce for dunking or drizzling
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NewsBestway kicks off World Cup campaign across 3,000 stores
The campaign will include shopper competitions, promotions, enhanced PoS, in-store theatre and category-led merchandising throughout the tournament